📌 What is this portfolio for?
The Meta Business Portfolio is the space where you manage your business’s Facebook Page(s), Instagram accounts, ad accounts, product catalog, and WhatsApp Business.
To use any Meta services—such as WhatsApp or Instagram—you must first have a Business Portfolio created.
✅ Requirements
You will need:
An active personal Facebook (recommended) or Instagram account (used for signing into the platform).
📌 How to create a Meta Business Portfolio
To create your business portfolio:
1 — Go to business.facebook.com
Sign in using your Facebook account, or create a new one if you don’t have one.
2 — Create a new Business Portfolio
Once inside the platform, look at the upper-left corner.
There you will see all your portfolios and the option “Create a Business Portfolio.”
3 — Complete the form and click “Create”
You will be asked to fill in the following information:
Portfolio Name: (We recommend using your business’s public name.)
Your full name: (The one associated with your Facebook account.)
Your business email address.
Click Create to continue.
4 — Confirm your email address
You will receive an email asking you to confirm your address.
Once you accept, your Business Portfolio will be fully created.
You can now see it in the upper-left corner of the Meta Business platform.
We invite you to continue creating, customizing, and configuring your agents by exploring our Help Center guides.